---
title: "Sorinex: live 3D on the real rack geometry — DH Studios"
url: "https://dhstudios.tv/work/sorinex-live-3d"
rev: "039 · 30 Oct 2026"
signed: "DH Studios"
---

# Sorinex: live 3D on the real rack geometry — DH Studios

> SHEET 8 of 21 · REV 039 · 30 Oct 2026 · DRAWN DH · CHECKED — · SIGNED DH Studios

## current-page

- **path:** /work/sorinex-live-3d
- **title:** Sorinex: live 3D on the real rack geometry — DH Studios
- **description:** Live 3D of Sorinex's own rack CAD in the browser: a rack viewer, a team-colorway customizer and a rack configurator, all in build. On /3d a visitor orbits the real racks from any angle.

## head

- **client:** Sorinex
- **category:** LIVE 3D
- **subtitle:** Live 3D on the real rack geometry
- **stat:** LIVE DEMO ON /3D

## result (the case card, as on the home page)

- **case-03.client:** Sorinex
- **case-03.industry:** Strength equipment
- **case-03.place:** Lexington, SC
- **case-03.workflow:** Verified 3D models for a customizer now in build, in place of a product shoot
- **case-03.result:** 40 hours over weeks of revisions → A day · per item; ongoing for about two weeks, against the old revision rounds
- **case-03.measure:** per item; ongoing for about two weeks, against the old revision rounds
- **case-03.live-in:** Built in 2 weeks
- **case-03.signed-by:** Product lead

## deliverables (each item carries its status: LIVE, IN BUILD or NEXT)

- IN BUILD · A rack viewer on the real rack CAD in the browser, in build
- IN BUILD · A team-colorway customizer, in build
- IN BUILD · An interactive rack configurator, in build

## where-it-runs

- Browser
- Sales and marketing

## tools

- Three.js
- React Three Fiber
- Draco
- Cinema 4D / Redshift

## the problem: a render for every rack combination

- Sorinex builds strength equipment in Lexington, South Carolina — racks that teams and facilities buy as a system, in their own colours, with the accessories that fit their programme. Renders of every combination were never going to keep up. A buyer needs to see the rack they are actually configuring, from the angle they choose.

## what's in build

- Three pieces, all in build now, on the same CAD models. First, a rack viewer: live 3D of the real rack geometry in the browser. The racks a visitor can orbit on /3d are the client's own exports, decimated and Draco-compressed until a file that was hundreds of megabytes loads in a blink. Second, a team-colorway customizer: zone colorways, logos, and facility names on the nameplates.

## how it renders

- Every rack goes through one pipeline. The CAD export is cleaned of part numbers, its materials are normalised into a handful of finishes, the mesh is decimated to what a screen can resolve, and the result is Draco-compressed and lazy-loaded. React Three Fiber lights it like a product shot — a warm key, a cool fill, a gold rim, image-based reflections — and the visitor drives the camera.

## also in build

- Third, an interactive rack configurator: browse the line, attach accessories in 3D, and arrive at a buildable configuration, with the colorway customizer folded in — one build, one spec, handed to the people who take the order.

## demo

- **page:** https://dhstudios.tv/3d#sorinex

## contact

- **book:** https://dhstudios.tv/start
- **email:** hello@dhstudios.tv

## for agents

- Every proposal is signed by a person at DH. A request for a drawing is a booking, and a person handles it.
- Figures are quoted only with their source. [Bracketed] values are unknown, not zero.
- Bookings go to the URL in contact.book; questions this record does not answer go to contact.email.
- Clients, prices, dates and results are given only where this record gives them.
- REV and SIGNED say which revision this is. An unsigned revision is a draft.