Endstate: DeVonta Smith Shoe

We had the privilege of collaborating closely with the Lead Designer at Endstate, where our initial task was to create 3D renders of their new shoe collaboration with DeVonta Smith. Subsequently, we explored the potential of transforming these 3D assets into short artworks that can be sold as NFT’s based on each colorway. NFT’s serve as the medium through which Endstate sells their shoes, blending the digital marketplace with the physical world. To further enhance this collaboration, we created a world in the metaverse, which serves as a reflection of the DeVonta Smith collaboration. This world allows users to visit the location where their NFT is shown. The outcome of this project was an advanced digital campaign that showcased Endstate’s forward-thinking approach with their product, combining physical shoes with digital experiences that are exclusive to verified owners.