Endstate × DeVonta Smith

DeVonta Smith's signature shoe with Endstate was a first-of-its-kind release for the brand — no prior drop to benchmark against, no existing product photography that captured what made the shoe worth the price. The launch page needed something with enough presence to justify a premium sneaker on a screen the size of a palm.

Working closely with Endstate's lead designer, I built 3D renders of the shoe for each colorway, then took the assets further than a standard product film — turning them into NFT artwork sold per colorway, since Endstate sells the shoes through an NFT model that bridges the physical drop and a digital marketplace. On top of that, we built a metaverse world reflecting the collaboration, giving owners a place to visit tied to what they hold. The result is less a product film than a full digital campaign built around the physical shoe.

WATCH ON VIMEO

SELECTED OUTPUTS

NOT ALL DELIVERABLES SHOWN

All three colorways — Kelly Green, Black/Gold, and Blue/Pink — sold out on Endstate's own site.