PRODUCT AD

Endstate × DeVonta Smith

Signature sneaker drop

SOLD OUT

DELIVERABLES

3D renders per colorway
NFT artwork tied to each colorway
A metaverse world reflecting the collaboration

PLATFORMS

Shopify PDP
Instagram
Endstate app

TOOLS

Cinema 4D
Redshift
Substance Painter

01

Stakes

DeVonta Smith's signature shoe with Endstate was a first-of-its-kind release for the brand — no prior drop to benchmark against, no existing product photography that captured what made the shoe worth the price. The launch page needed something with enough presence to justify a premium sneaker on a screen the size of a palm.

02

The build

Working closely with Endstate's lead designer, I built 3D renders of the shoe for each colorway, then took the assets further than a standard product film — turning them into NFT artwork sold per colorway, since Endstate sells the shoes through an NFT model that bridges the physical drop and a digital marketplace. On top of that, we built a metaverse world reflecting the collaboration, giving owners a place to visit tied to what they hold. The result is less a product film than a full digital campaign built around the physical shoe.

Endstate × DeVonta Smith — Signature Sneaker Drop

SELECTED OUTPUTS

NOT ALL DELIVERABLES SHOWN

COLORWAY SPOT — BLACK · 1:1 · LOOP

COLORWAY SPOT — BLUE · 1:1 · LOOP

COLORWAY SPOT — KELLY GREEN · 1:1 · LOOP

COLORWAY MORPH · 1:1 · LOOP

MACRO — HONEY DRIP · 1:1 · LOOP

All colorways — pack shot — ALL COLORWAYS — PACK SHOT · 1:1 · STILL

Hero still — floor — HERO STILL — FLOOR · 1:1 · STILL

Hero still — floating 04 — HERO STILL — FLOATING 04 · 1:1 · STILL

Hero still — floating 09 — HERO STILL — FLOATING 09 · 1:1 · STILL

03

Release

All three colorways — Kelly Green, Black/Gold, and Blue/Pink — sold out on Endstate's own site.

OUTCOME

Sold out — all 3 colorways

CREDITS

CREATIVE DIRECTOR: DH Studios
DESIGN & ANIMATION: DH Studios
METAVERSE IMPLEMENTATION: DH Studios