Bengals × Canvus

Canvus needed to announce its new partnership with the Cincinnati Bengals — official canned cocktail of the team — in a way that felt like the city, not a press release. Rooted Creative was running the broader launch end to end: photography, branding, live activations. The piece I built had to carry the artwork and the partnership itself, mixing real footage of the city and the cans with 3D work that could hold up as the campaign's centerpiece.

I built a series of 3D animations in C4D and Redshift, then composited them with live footage of the city and the product itself in After Effects, working in collaboration with the Rooted Creative team to bring the community's artwork to life. The goal wasn't a stadium jumbotron piece in isolation — it was one asset inside a much larger push Rooted was running to launch Canvus as the Bengals' official canned cocktail.

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Canvus is now the Bengals' official canned cocktail, with commemorative cans sold at Paycor Stadium. This piece ran as one part of Rooted Creative's broader launch campaign, which drew 100,000+ impressions from 100 Cincinnati-based influencers.