Bleacher Report × NFL

Wild-card weekend, and Bleacher Report needed a piece that could carry their NFL playoff coverage across every feed at once — something built to stop a scroll mid-swipe, not just fill a slot on the content calendar. The brief was blunt: no highlight-reel filler, no stock crowd-noise energy. It had to feel like the moment mattered.

I built the film around a single idea — the ball as the through-line — rendered in C4D and lit in Redshift to hold detail at full-bleed on a phone screen. This was a partnership with WTTR Studios, who led creative direction on the campaign, with the design and animation split between our two studios. The hero cut runs :60; three platform-specific cutdowns pull the sharpest beats down to :15 and :30 for feed placement, each exported vertical and square so nothing gets center-cropped on the way out.

WATCH ON VIMEO

This shipped into Bleacher Report's own channels ahead of wild-card kickoff, cut vertical and square for placement across Instagram, TikTok, and X.