PGA Tour

The PGA Tour needed to announce the entire 2024 FedEx Cup schedule at once — 39 tournaments, each with its own identity, all inside a single launch moment. A list of dates and city names wasn't going to carry that. It needed a world.

This was a WTTR Studios production for the PGA Tour. I built the models and simulations for each individual scene — the per-tournament worlds that give the film its variety. The campaign was anchored by a 3D world map and a hero cinematic touring all 39 tournament locations, each with its own environment design hinting at that stop's iconic features — a breaching whale, a lighthouse, a stadium grandstand, a golden statue on the tee. Beyond the hero cut, every tournament got six of its own custom videos, for a total of 241 animated deliverables and nearly eight full minutes of 3D animation across the campaign.

WATCH ON VIMEO

SELECTED OUTPUTS

NOT ALL DELIVERABLES SHOWN

The hero cinematic went out on the PGA Tour's official Instagram, captioned "Setting the stage for the new year. The 2024 season is almost here," where it picked up 4.4K likes and 22 comments.