PGA Tour
2024 FedEx Cup schedule reveal
- Hero cinematic (2:04) — all 39 FedEx Cup tournaments
- 241 animated videos total — 6 cuts per tournament
- 3D world map with tournament-specific environments
- PGA Tour social channels
- Cinema 4D
- Redshift
- After Effects
Stakes
The PGA Tour needed to announce the entire 2024 FedEx Cup schedule at once — 39 tournaments, each with its own identity, all inside a single launch moment. A list of dates and city names wasn't going to carry that. It needed a world.
The build
Working alongside the PGA Tour, in collaboration with WTTR Studios, we built a 3D world map as the spine of the campaign — a hero cinematic touring all 39 tournament locations, each given its own environment design hinting at that stop's iconic features. Beyond the hero cut, every tournament got six of its own custom videos, for a total of 241 animated deliverables and nearly eight full minutes of 3D animation across the campaign.
Release
The hero cinematic went out on the PGA Tour's own official Instagram, captioned "Setting the stage for the new year. The 2024 season is almost here." It sits at 4.4K likes and 22 comments — real, verified numbers straight from the post, not an estimate.