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LIVE 3D

Sorinex

Live 3D on the real rack geometry

LIVE DEMO ON /3D

Case 03 · Strength equipmentLexington, SC

Sorinex · Verified 3D models for a customizer now in build, in place of a product shoot

A 3D model of the rack is drawn, filled in and measured. The product lead signs it, and it goes to the customizer, now in build.

VERIFIED 3D MODEL · PRODUCT LEAD SIGNS · FOR THE CUSTOMIZER · IN BUILD

40 hours over weeks of revisions → A day

per item; ongoing for about two weeks, against the old revision rounds

Status
Built in 2 weeks
Signed by
Signed by Product lead

The build, by status

  • IN BUILD A rack viewer on the real rack CAD in the browser, in build
  • IN BUILD A team-colorway customizer, in build
  • IN BUILD An interactive rack configurator, in build

Where it runs

  • Browser
  • Sales and marketing

Tools

  • Three.js
  • React Three Fiber
  • Draco
  • Cinema 4D / Redshift

By hand, rebuilding one product in 3D from its files and photos took 40 hours over weeks of revisions. With the agent, the model is built, the product lead checks materials, colorways, textures and the build, and it's ready for the customizer in a day.

01

The problem: a render for every rack combination

Sorinex builds strength equipment in Lexington, South Carolina — racks that teams and facilities buy as a system, in their own colours, with the accessories that fit their programme. Renders of every combination were never going to keep up. A buyer needs to see the rack they are actually configuring, from the angle they choose.

02

What's in build

Three pieces, all in build now, on the same CAD models. First, a rack viewer: live 3D of the real rack geometry in the browser. The racks a visitor can orbit on /3d are the client's own exports, decimated and Draco-compressed until a file that was hundreds of megabytes loads in a blink. Second, a team-colorway customizer: zone colorways, logos, and facility names on the nameplates.

A Sorinex Base Camp rack rendered live in the browser under studio lightsOrbit the racks, live — live on /3d →Live demo · rendered in your browser
03

How it renders

Every rack goes through one pipeline. The CAD export is cleaned of part numbers, its materials are normalised into a handful of finishes, the mesh is decimated to what a screen can resolve, and the result is Draco-compressed and lazy-loaded. React Three Fiber lights it like a product shot — a warm key, a cool fill, a gold rim, image-based reflections — and the visitor drives the camera.

04

Also in build

Third, an interactive rack configurator: browse the line, attach accessories in 3D, and arrive at a buildable configuration, with the colorway customizer folded in — one build, one spec, handed to the people who take the order.

Credits

Design and build
DH Studios

CREDITS — 3D models: the Sorinex racks are client-owned CAD, prepared for the web by DH Studios and rendered live; the split-flap board is a generic board built by DH Studios. No hosted embeds, no third-party scenes.